This module is based on fundamental topics of digital marketing .It covers introduction on what is digital Marketing & techniques
This module guide about website architecture (SEO friendly website design) and website design guideline which is suitable for Digital Marketing
This module guidance about search engine website ranking algorithm rules & protocols and contains two method of seo (1)on page seo and (2)off page seo
This Module based on Google Adwords ppc (pay per click) which guide about managing set up campaign,bid strategy, creating groups ,creating ads(text ad,image ad,video ad) and measuring performance & results.
This module is complete guidance on important digital marketing tools like Google Webmaster Tools and Google Analytics Tools.
Social Media Marketing this covers content creating,content Sharing ,content Posting and setting up Fan page,group,list on facebook,twitter,linkedin,google plus,creating blogs on blogger and wordpress.
Internet Marketing or Digital Marketing refers to Marketing and Advertising efforts that use website , blog, Email, and Social sites like facebook , twitter to (1)Make Awareness (visibility) of Brand ,Product ,services. (2)Generate more leads , (3)Convert sales (convert enquiry into sales) (4)Analyze (how many enquiry converted and which is not converted by us make improvement on that)DIGITAL MARKETING BASE:
Internet marketing or digital Marketing Base is Content Marketing Content means text , images , Videos Content which give your message to people.MARKETING TYPES :
Marketing has two types : (1) Outbound Marketing: traditional marketing which we see in news paper ads , TV ads ,radio etc. these are example of outbound marketing. Outbound marketing works like interruption for example you are seeing a movie and advertise come in between that then what will you do you will change the channel because it is interrupting you what you are interested to see. (2)Inbound Marketing : Inbound marketing it just opposite of outbound marketing in which we post relevant content on our website , Facebook type social media, email through which people get attracted and it also increase our Website traffic .Now let’s start how exactly digital marketing or internet marketing works.
In digital marketing first of all we prepare a content according to our digital marketing objectives and goals. Then we start posting our relevant content on relevant website , facebook , twitter , youtube , blog , directories…etc..