Internet Marketing or Digital Marketing refers to Marketing and Advertising efforts that use website , blog, Email, and Social sites like facebook , twitter to (1)Make Awareness (visibility) of Brand ,Product ,services. (2)Generate more leads , (3)Convert sales (convert enquiry into sales) (4)Analyze (how many enquiry converted and which is not converted by us make improvement on that)DIGITAL MARKETING BASE:
Internet marketing or digital Marketing Base is Content Marketing Content means text , images , Videos Content which give your message to people.MARKETING TYPES :
Marketing has two types : (1) Outbound Marketing: traditional marketing which we see in news paper ads , TV ads ,radio etc. these are example of outbound marketing. Outbound marketing works like interruption for example you are seeing a movie and advertise come in between that then what will you do you will change the channel because it is interrupting you what you are interested to see. (2)Inbound Marketing : Inbound marketing it just opposite of outbound marketing in which we post relevant content on our website , Facebook type social media, email through which people get attracted and it also increase our Website traffic .Now let’s start how exactly digital marketing or internet marketing works.
In digital marketing first of all we prepare a content according to our digital marketing objectives and goals. Then we start posting our relevant content on relevant website , facebook , twitter , youtube , blog , directories…etc..